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Taking a Look Under the Hood
Over the years, WCM systems have evolved from being complicated programs that only savvy webmasters could conquer to being user-friendly applications full of handy features. Today, many companies depend on a strong and reliable WCM system to juggle the wide array of sites, portals, intranets, and extranets they own. The do-it-all WCM system has become an indispensable resource responsible for consolidating websites, converting content for smartphones, and maximizing the digital experience for customers across any device or platform.
Consider that Research and Markets’ “Web Content Management Market by Solution, Services, Deployment Type, User Type, Verticals, Regions-Global Forecast to 2020” anticipates the WCM market to grow from $3.47 billion in 2015 to $6.85 billion by 2020-representing a compound annual growth rate of 14.5% over this period. In addition, investing in WCM to deliver digital experiences is a priority among 60% of tech, marketing, and business professionals recently surveyed by Forrester Research for its report, “The State of Digital Experience Delivery, 2015.”
Nowadays, many digital publishers opt for solutions from established WCM providers such as Adobe, Oracle, IBM, OpenText, and HP. Others employ simple WCM applications-such as WordPress, Drupal, and Joomla!-that allow users to create and deploy content for webpages without necessarily requiring them to have programming abilities.